The New Mexico Tourism Department’s  long-term strategy has been to act as a catalyst to leverage resources available for common marketing goals. This unique public/private partnership has allowed the Department to provide its industry partners with outreach opportunities to maximize funds that may otherwise be restricted to local and regional marketing efforts.

The creation and support of an Industry Relations program within the Department enables it to work more closely with convention and visitors bureaus, chambers of commerce, individual businesses and other tourism organizations throughout the state;  supply stakeholders with the most up-to-date research and information on the Department’s programs and events; and provide industry partners a variety of Web, print and personnel resources and communications services, helping New Mexico compete in the world travel marketplace.