Department Programs
Advertising Program, which is responsible for all Department advertising and branding. Visit the Advertising Program Page
Consumer Fulfillment Program, which oversees distribution of consumer collateral. Visit the Consumer Fulfillment Program Page
Cooperative Marketing Program, which provides funding to non-profit tourism related organizations. Visit Co-op Page
Digital Marketing Program, which oversees the Department’s social media. Visit the Digital Marketing Page
Indian Tourism Program, which works with New Mexico’s twenty-two Native American tribes. Visit Indian Tourism Page
Industry Relations Program, which enables the Department it to work more closely with its industry partners. Visit the Industry Relations Page
Marketing Program, charged with marketing New Mexico to the world. Visit the Marketing Program Page
Media Relations Program, which provides information to the public through print and video. Visit the Media Relations Program Page
New Mexico Clean & Beautiful Program, which encourages communities to beautify their area. Visit New Mexico Clean & Beautiful Page
New Mexico Magazine, which produces a monthly magazine that highlights New Mexico. Visit New Mexico Magazine
Regional Program, which helps incorporate state-wide marketing plans into regional efforts. Visit the Regional Program Page
Sports Authority Program, which supports professional and amateur sporting events. Visit the Sports Authority Program Page
Visitor Information Center Program, which manages the Department’s nine Visitor Information Centers. Visit the Visitor Information Center Program Page
Tourism Commission, which serves as a planning commission to the Tourism Department. Meet the Tourism Commission

