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Department Programs

Advertising Program, which is responsible for all Department advertising and branding. Visit the Advertising Program Page 

Consumer Fulfillment Program, which  oversees distribution of consumer collateral. Visit the Consumer Fulfillment Program Page

Cooperative Marketing Program, which provides funding to non-profit tourism related organizations. Visit Co-op Page

Digital Marketing Program, which  oversees the Department’s social media. Visit the Digital Marketing Page

Indian Tourism Program, which works with New Mexico’s twenty-two Native American tribes. Visit Indian Tourism Page

Industry Relations Program, which enables the Department it to work more closely with its industry partners. Visit the Industry Relations Page

Marketing Program, charged with marketing New Mexico to the world. Visit the Marketing Program Page

Media Relations Program, which provides information to the public through print and video. Visit the Media Relations Program Page

New Mexico Clean & Beautiful Program, which encourages communities to beautify their area. Visit New Mexico Clean & Beautiful Page

New Mexico Magazine, which produces a monthly magazine that highlights New Mexico.  Visit New Mexico Magazine

Regional Program, which helps incorporate state-wide marketing plans into regional efforts. Visit the Regional Program Page 

Sports Authority Program, which supports professional and amateur sporting events. Visit the Sports Authority Program Page

Visitor Information Center Program, which manages the Department’s nine Visitor Information Centers. Visit the Visitor Information Center Program Page

Tourism Commission, which serves as a planning commission to the Tourism Department. Meet the Tourism Commission

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