nm industry partners: Research

Research

The Research Program is responsible for providing the Tourism Department and its industry partners with visitor data and research studies that allow a better understanding of current and potential customers, provide insight into how New Mexico is perceived as a visitor destination, measure the effectiveness of the Department’s advertising strategies, and monitor and make course corrections in the Department’s promotional efforts in response to changes in visitor travel patterns and behaviors.

U.S. Travel Association website http://www.ustravel.org

U.S. Travel Association website: Monitoring Travel Sector Performance: http://ustraveltracker.com

County Business Patterns is an annual data series that provides sub-national economic data by industry. http://www.census.gov/econ/cbp/index.html

U.S. Census Bureau http://www.census.gov

Mandala Research LLC has some useful free summary reports on diverse travel topics http://mandalaresearch.com/index.php/executive-summary

Best Trip Choices makes use of Plog psycho-graphics to determine appropriate vacation destinations http://besttripchoices.com

The Bureau of Business and Economic Research (BBER) at the University of New Mexico conducts economic and demographic research and analysis for the State of New Mexico http://bber.unm.edu

Research

Economic impacts

Visitor Profiles

Research Presentations

Quarterly Research Reports

Monthly Research Reports

Visitor Information Center (VIC) Reports

Tourism- and Travel-Related Web Sites offering Research