Welcome to the New Mexico Tourism Department’s website specifically for the New Mexico travel industry. This business-to-business site was created to share travel-related industry trends, statistics and information about our programs and marketing efforts with our constituents. For in-depth travel destination information, visit our consumer website, www.newmexico.org.

Tourism Department News

NEW: Tourism Department Presentation – Research Portion – 2012 Governor Conference on Tourism

NEW: US. Travel Releases National Travel & Tourism Strategy – Task Force on Travel & Competitiveness (pdf)

NOTE: The Cooperative Marketing Program is no longer accepting applications for the 2012-2013 Fiscal Year grant cycle. Visit Co-op Page

NEW: Department Participates in annual Joint Press Conference regarding New Mexico Reservoir Levels and Summer Recreation.pdf

NEW: New Mexico Magazine Announces ‘Subscriptions for Soldiers’ Effort

Governor Susana Martinez and the New Mexico Tourism Department April 28 launched the “Subscriptions for Soldiers” effort, designed to get New Mexico Magazine into the hands of New Mexico military personnel who are deployed throughout the world. Read More.

 

Department Launches ‘New Mexico True’ Marketing Campaign

The New Mexico Tourism Department April 17, 2012, launched its integrated marketing campaign, New Mexico true, in Tucson, Ariz.; Colorado Springs, Colo.; and El Paso, Lubbock, Midland-Odessa and Amarillo, Texas. The ads will be running on cable and broadcast television, on billboards and in various digital and print publications. Click on New Mexico true above to view the Department’s news release and video clips of the television, print and online executions; or click on the image of Sec. Monique Jacobson at left to see a video featuring the Secretary’s comments regarding the new campaign, as well as all Tourism Department videos, including the New Mexico true television ads, on the Department’s You Tube home.

In conjunction, the Department also launched its newly re-designed website – newmexico.org, now featuring New Mexico’s True Adventures: everything visitors need to find their way around New Mexico.

Requesting to Use the ‘New Mexico True’ Logo

The New Mexico Tourism Department is currently putting in place measures regarding the correct usage of the “New Mexico True” logo in all marketing collateral. In the meantime, please email Noah Trujillo (noah.trujillo@state.nm.us) if you wish to use the logo or for more information.

Being a New Mexico Tourism Department business partner lets you manage free business listings and events on the Department’s travel web site. Sign up for the travel newsletter, join our many fans on Facebook and follow us on Twitter and Pinterest. Not only will thousands of potential customers see your message, but you’ll also receive future industry related news and communications from Department. Working together is the name of the game. Download Working Together.pdf for more information.

Targeted Economic Impact Study Research Available to Cities, Chambers, CVBs

Tourism Economics, an Oxford Economics Company, is conducting a statewide and county-level economic impact study for the New Mexico Tourism Department.  Tourism Economics is also available to conduct destination specific analysis of tourism’s economic impact on a customized basis, enabling destinations, such as cities (not defined as a single county), chambers or CVBs to receive a tailored report on the spending, jobs, wages, and taxes generated by visitors in their area.

The analysis will include detailed results for 2011 as well as a trend of the top line figures back to 2009. The report will be delivered in MS PowerPoint format with graphs and tables to depict the results. The cost of the research per city/chamber/CVB is $5,000.

If you are interested in learning more about this offer contact Adam Sacks at adam@tourismeconomics.com. You can learn more about Tourism Economics at http://tourismeconomics.com

The Los Angeles Times Travel section web site is featuring an excellent gallery of 100 New Mexico photos by photographer Christopher Reynolds.

Department Releases New Research Reports:

Social Media Audit June 2011.pdf (4.1MB)

March 2012 NMTD Monthly Report.pdf

New Mexico Visitor Profile 2010.pdf

The Tourism Department Quarterly Report.pdf provides an up-to-date look at the state of tourism in New Mexico and provides information on Department initiatives planned for calendar year 2012.

NEW: On the cusp of summer, optimism among travel industry analysts and executives seems to be outweighing pessimism, at least moderately. Economic indicators remain fickle (up one month and down the next) but are very gradually headed into more positive territory.  These developments, as well as some better performance data from the industry itself and more positive consumer travel attitudes and intentions, suggest a more optimistic outlook for this summer than we have seen in some time.  - Dr. Suzanne Cook, U.S. Travel Outlook (website)

New Mexico Centennial Celebration
Celebrate New Mexico’s Centennial with year-long events commemorating our state’s diverse nature and economic growth and development. Events are happening now throughout 2012.